QR Payments

JAN 2023 - MAY 2023

Empowering merchants to transform QR codes into branded touchpoints

WEB-APP DESIGN

COMPETITIVE ANALYSIS

UI COMPONENT LIBRARY

MY ROLE

Product Designer

DESIGNED FOR

EverExpanse FinTech

COLLABORATED WITH

1 Senior Designer, 1 Project Manager, 1 Engineer

IDENTIFIED PROBLEM AND OPPORTUNITY

Creating and tracking branded QR codes was a fragmented process, requiring merchants to switch between multiple platforms.

Although QR codes were widely used for payments, NGOs, and websites to share information, they lacked branding, making them look generic. This forced merchants to manage design, creation, and analytics using multiple applications, adding unnecessary complexity.

IDENTIFYING KEY MERCHANT SEGMENTS AND NEEDS

My online analysis highlighted two primary merchant groups, each with distinct goals for customization

These groups were:
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01
Experienced users : tech savvy

Identified needs:

02
Newbies like Small, local stores & NGOs

Identified needs:

SHAPING PLATFORM'S CORE CAPABILITIES

To define the MVP, we prioritized high-impact features that not only addressed key user needs but also provided valuable insights for future iterations.

I conducted a competitive analysis of existing platforms and collaborated with the manager and developer to create a prioritization matrix, ensuring we selected on the most impactful features.

FINAL SOLUTION

A unified platform that empowers merchants to create, customize, and track branded QR codes seamlessly, tailored to their business needs.
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Instead of listing all features, let’s see some key design decisions that set this product apart—making it more user-centric and different.
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MAKING THE EXPERIENCE MORE PERSONALIZED

Filtering QR types based on business domain to simplify the selection process

Since there were a lot of many options and according to Hick’s law, we decided to categorize them based on their business type under “chosen for you.

Targeted analytics based on QR type for meaningful insights

Competitor analysis revealed that most analytics dashboards looked identical across different QR types, offering generic insights.

To enhance product differentiation, we designed dynamic analytics components tailored to each QR type, ensuring businesses get relevant, actionable insights.

CATERING BOTH KINDS OF USERS

Simplifying customization with progressive disclosure, helping both tech-savvy and non-tech users navigate effortlessly

Options are grouped intuitively, with advanced settings available when needed.
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Tooltips ensure users can understand settings at any time—even in advanced options

MINIMIZING ERRORS

Live preview of QR and destination page to minimize errors

Competitor analysis showed the need for real-time visibility during customization.

To enhance user confidence, we introduced a live preview—allowing users to see both the QR code and its destination page instantly. This minimizes errors and ensures a seamless final output.